Our history is a brief one as we are a brand new cycling club in North Texas. Our founder, Shannon Halla, is the Development Director of City House, our beneficiary. She is also a cyclist who has ridden for many causes over the last decade. In an effort to bring her passion for cycling together with her passion for helping hurting children, Shannon started PACA (Pedaling Against Child Abuse). She pulled together a stellar team of advisors, got a cool logo created by Something2Prove, a website designed by Cornerstone BTI, and the support of many, many riders and friends and family.
Shannon Halla, Founder
Shannon Halla, founder of Pedaling Against Child Abuse, is an attorney and the Development Director of City House, our beneficiary. Shannon has been cycling for more than 10 years and has completed several MS150 rides, several centuries, and an Ironman. She loves riding and enjoys helping new cyclists get into the sport safely and with a smile on their face! After many years of riding, Shannon saw a need for a bike club that gives back to the community. So began PACA!
Michael Sedtal founded Cornerstone Business Technology Innovation because he saw a lack of well-rounded technology service providers for small businesses in the Dallas/Ft. Worth area. With a degree in Computer Science and more than 20 years of corporate and legal IT leadership, Mike has the background necessary to solve a diverse set of business challenges. From building computers to writing software to designing complete networks, Mike's background and leadership are what makes Cornerstone BTI unique. Technology needs can be an expensive endeavor for any size business in today's market. Mike's diverse background makes him conscious of the bottom line and can help streamline costs.
Michelle LeBlanc helped found Cornerstone BTI and create the Cornerstone BTI brand, marketing materials, and website. With a creative eye and design instinct she has created numerous brand identities for companies, from logo and business cards to websites. With social media emerging as a new frontier in marketing, Michelle can help companies navigate those uncharted waters.
Teresa Keenan has a multifaceted background in advertising and marketing, sales, customer relations and new business development. She worked for nearly 30 years for Idearc Media, Inc. and its predecessors. Most recently, she served as vice president of national accounts for Idearc, responsible for leading strategy development and implementation for the National Channel and its 130 employees. Prior to that role, she served as executive director of sales operations and customer care for Verizon Information Services. Before that position, she was director of database marketing for GTE Directories. At both companies, she held a number of roles of increasing responsibility.
Our history is a brief one as we are a brand new cycling club in North Texas. Our founder, Shannon Halla, is the Development Director of City House, our beneficiary. She is also a cyclist who has ridden for many causes over the last decade. In an effort to bring her passion for cycling together with her passion for helping hurting children, Shannon started 
